Friday, May 09, 2008
Six Steps You Need to Follow to Guarantee The Success of Your Online Business!
You can download a copy of your own "Six Steps You Need to Follow to Guarantee The Success of Your Online Business!" by Derek Gehl absolutely free....
When we say absolutely free, it is and no conditions attached. No form to fill, no e-mail address to leave behind and no landing page to sell you any products.
Honest immediate download and access to the e-book simply by simply CLICKING HERE now.
When we say absolutely free, it is and no conditions attached. No form to fill, no e-mail address to leave behind and no landing page to sell you any products.
Honest immediate download and access to the e-book simply by simply CLICKING HERE now.
Friday, April 18, 2008
Can Derek Gehl Deliver on the Challegne ?
Hi,
Can anyone (including newbie) build a money-making internet business in just a matter of days?
An angry reader challenged the guru with a very LONG and angry email.
Here are some of the stuff he wrote...
Oh, sure you can help us build a money-making business in just a matter of DAYS,
Mr. Bigshot CEO!!! Easy for you to say!
You've been working in this industry for years and your company makes millions of dollars.
How could you possibly understand what it's like for us newbies just starting out?!
How could you possibly understand the overwhelming CHALLENGES we face???
Your claim that it's possible to start a business in just a few days is a BIG FAT LIE -- and I challenge you to prove otherwise!!!
Does that sound like a voice for you?
Derek Gehl, CEO of The Internet Marketing Center is accepting the challenge and he is going to do it personally!
He has decided to prove to the world, that YES, you can start an online business in a matter of days -- IF you're determined enough, and willing to put in the minimal effort required!
How is he going to prove this?
Simple...
He is going to start a brand-new business 100% absolutely from scratch in less than ONE WEEK -- and the entire process will be filmed and turn it into a FREE video course, so anyone can see how easily it can be done!
The complete video course will be released on April 21-24th 2008 - over a four-day period
These videos will be absolutely FREE, but will only be made available to people who sign up for my notification list.
Sign up for the free video (no strings attached) HERE
Can anyone (including newbie) build a money-making internet business in just a matter of days?
An angry reader challenged the guru with a very LONG and angry email.
Here are some of the stuff he wrote...
Oh, sure you can help us build a money-making business in just a matter of DAYS,
Mr. Bigshot CEO!!! Easy for you to say!
You've been working in this industry for years and your company makes millions of dollars.
How could you possibly understand what it's like for us newbies just starting out?!
How could you possibly understand the overwhelming CHALLENGES we face???
Your claim that it's possible to start a business in just a few days is a BIG FAT LIE -- and I challenge you to prove otherwise!!!
Does that sound like a voice for you?
Derek Gehl, CEO of The Internet Marketing Center is accepting the challenge and he is going to do it personally!
He has decided to prove to the world, that YES, you can start an online business in a matter of days -- IF you're determined enough, and willing to put in the minimal effort required!
How is he going to prove this?
Simple...
He is going to start a brand-new business 100% absolutely from scratch in less than ONE WEEK -- and the entire process will be filmed and turn it into a FREE video course, so anyone can see how easily it can be done!
The complete video course will be released on April 21-24th 2008 - over a four-day period
These videos will be absolutely FREE, but will only be made available to people who sign up for my notification list.
Sign up for the free video (no strings attached) HERE
Monday, May 14, 2007
Create site navigation that will help your visitors to take an action
It is very important to plan your site navigation as studies have shown that you can expect anywhere from 30% to 60% of your visitors to drop off at each click!
This is why you should avoid adding unnecessary "layers" to your site as the further a visitor has to dig into your site, the less likely it is they will complete the action you want them to take.
Knowing that you will lose visitors with every "extra" click you ask them to take, you should minimize the number of clicks your visitors will have to make to accomplish the key goals on your site.
Visitors are impatient and are always one click away from leaving, so you cannot assume they will take any extra trouble to "find" your information or offer.
Any time you ask your visitors to click on a link, you risk losing them if they cannot find what they want. For example, do not ask your visitor to "click here" to go to your opt-in form for your newsletter on a separate page - instead of place the form itself on each page and make it one click less for your visitor and avoid risk of losing them.
It pays to spend some time to plan your navigation. Start by compiling a list of all the things your web site will include. Once you have the list, decide what the navigation of your homepage will look like.
Try sketching this out and see if you have problems moving from 1 page to the other. If you are struggling, so will your visitors.....
Navigation for sites that sell less than 10 products
If you are selling a single product, or just a few products, your navigation should be quite simple. A single product sold through a salesletter, for example, would require little more than links to the standard pages surfers expect (as mentioned in our last posting) and your order page.
A site selling only a handful of related products could easily feature them all on the main page, with links to details about each product on their own separate pages. This is much more direct than having a link that says "Products" and forcing the user to click one layer down to see them.
Navigation for sites that sell more than 10 products
If you are seling many products, it will be a good idea to group the products into categories. If you sell cameras, for instance, you can group them by the intended customer (professional photographers vs. amateurs) or by type (digital, instant, etc.).
Or you can add a search function to let customers look for specific items. Remember, you don't have to bury them down just because you cannot show all your products on your homepage.
What should your navigation appear and how it should look like?
This is where you will actually be better off NOT being original! There are a few basic rules you should follow to make your navigation effective.
1. Keep your navigation consistent Navigation bars on web sites should be consistent to be effective - the same size, color, and in the same place on every page of your site.
**The one time it can pay off to change your navigation bar is when the visitor has started an activity you don’t want to distract them from — like filling in your order form!
On these pages, it may make sense to just have a “home” link, or a “Continue Shopping” link in the case of a shopping cart, so visitors are not tempted to stray.
2. All of your navigation should appear in ONE place
Do not duplicate your navigation in two places on each page (such as top and bottom, or the left-hand side and bottom). This can actually end up confusing people, so it's better to save this space for important content.
3. Choosing where you'll place your main navigation
The two most common locations for navigation bars are horizontally along the top of the page (below the logo), or vertically along the left side of the page.
Do not put your navigation above your logo. People have gotten used to ignoring this area, since it is often the place where advertising banners are positioned.
4. Deciding what your navigation will look like
To avoid having dozens of links on your navigation bar, it is good practice to group complex sites into sections and leave only the main links visible. Show any more than about eight choices on your toolbar and you are likely to confuse visitors.
Here are several standard ways of showing the main sections of your site.
Using Tabs: Amazon.com has helped make tabs which mimic the tabs on file folders a common and easily recognized navigation tool to show major categories of a site. Click on a tab, and you wll "open up" a new section of the site. It is a very intuitive way to organize categories of products or content.
Using Drop-down menus: Another popular way of getting a lot of navigational information into a small place is to use drop-down menus (like the drop-down lists we're used to seeing in forms). All the links are visible to the user with a single click.
Using Roll-over menus: A newer way to organize a navigation bar is to use JavaScript to have key categories on your navigation bar open up into drop-down menus when the user places their cursor over them.
This is how the menus in most software programs work, so users are generally familiar with them. Because they rely on JavaScript, though, it's crucial that you test your pages in various browsers to make sure they work consistently.
5. Name your navigation links clearly
People should instantly know what to expect when they click on a link. Therefore, it is important to be to choose wording to use for your navigation that is descriptive.
Watch out for our next posting on the all important sales letter.
If you wish to check out on a short-cut to building your website, I strong encourage you to check out Marlon's Design Dashboard and all you need to do is point, click and follow some big blue numer to create your own professional website sites in minutes! It's A to Z. All step-by-step screen caps supported by videos where needed. It's a MASSIVE time saver and literally takes the pain out of the learning curve.
What could be simpler? Click here for more information.
This is why you should avoid adding unnecessary "layers" to your site as the further a visitor has to dig into your site, the less likely it is they will complete the action you want them to take.
Knowing that you will lose visitors with every "extra" click you ask them to take, you should minimize the number of clicks your visitors will have to make to accomplish the key goals on your site.
Visitors are impatient and are always one click away from leaving, so you cannot assume they will take any extra trouble to "find" your information or offer.
Any time you ask your visitors to click on a link, you risk losing them if they cannot find what they want. For example, do not ask your visitor to "click here" to go to your opt-in form for your newsletter on a separate page - instead of place the form itself on each page and make it one click less for your visitor and avoid risk of losing them.
It pays to spend some time to plan your navigation. Start by compiling a list of all the things your web site will include. Once you have the list, decide what the navigation of your homepage will look like.
Try sketching this out and see if you have problems moving from 1 page to the other. If you are struggling, so will your visitors.....
Navigation for sites that sell less than 10 products
If you are selling a single product, or just a few products, your navigation should be quite simple. A single product sold through a salesletter, for example, would require little more than links to the standard pages surfers expect (as mentioned in our last posting) and your order page.
A site selling only a handful of related products could easily feature them all on the main page, with links to details about each product on their own separate pages. This is much more direct than having a link that says "Products" and forcing the user to click one layer down to see them.
Navigation for sites that sell more than 10 products
If you are seling many products, it will be a good idea to group the products into categories. If you sell cameras, for instance, you can group them by the intended customer (professional photographers vs. amateurs) or by type (digital, instant, etc.).
Or you can add a search function to let customers look for specific items. Remember, you don't have to bury them down just because you cannot show all your products on your homepage.
What should your navigation appear and how it should look like?
This is where you will actually be better off NOT being original! There are a few basic rules you should follow to make your navigation effective.
1. Keep your navigation consistent Navigation bars on web sites should be consistent to be effective - the same size, color, and in the same place on every page of your site.
**The one time it can pay off to change your navigation bar is when the visitor has started an activity you don’t want to distract them from — like filling in your order form!
On these pages, it may make sense to just have a “home” link, or a “Continue Shopping” link in the case of a shopping cart, so visitors are not tempted to stray.
2. All of your navigation should appear in ONE place
Do not duplicate your navigation in two places on each page (such as top and bottom, or the left-hand side and bottom). This can actually end up confusing people, so it's better to save this space for important content.
3. Choosing where you'll place your main navigation
The two most common locations for navigation bars are horizontally along the top of the page (below the logo), or vertically along the left side of the page.
Do not put your navigation above your logo. People have gotten used to ignoring this area, since it is often the place where advertising banners are positioned.
4. Deciding what your navigation will look like
To avoid having dozens of links on your navigation bar, it is good practice to group complex sites into sections and leave only the main links visible. Show any more than about eight choices on your toolbar and you are likely to confuse visitors.
Here are several standard ways of showing the main sections of your site.
Using Tabs: Amazon.com has helped make tabs which mimic the tabs on file folders a common and easily recognized navigation tool to show major categories of a site. Click on a tab, and you wll "open up" a new section of the site. It is a very intuitive way to organize categories of products or content.
Using Drop-down menus: Another popular way of getting a lot of navigational information into a small place is to use drop-down menus (like the drop-down lists we're used to seeing in forms). All the links are visible to the user with a single click.
Using Roll-over menus: A newer way to organize a navigation bar is to use JavaScript to have key categories on your navigation bar open up into drop-down menus when the user places their cursor over them.
This is how the menus in most software programs work, so users are generally familiar with them. Because they rely on JavaScript, though, it's crucial that you test your pages in various browsers to make sure they work consistently.
5. Name your navigation links clearly
People should instantly know what to expect when they click on a link. Therefore, it is important to be to choose wording to use for your navigation that is descriptive.
Watch out for our next posting on the all important sales letter.
If you wish to check out on a short-cut to building your website, I strong encourage you to check out Marlon's Design Dashboard and all you need to do is point, click and follow some big blue numer to create your own professional website sites in minutes! It's A to Z. All step-by-step screen caps supported by videos where needed. It's a MASSIVE time saver and literally takes the pain out of the learning curve.
What could be simpler? Click here for more information.
Wednesday, April 25, 2007
Standard Pages For your Home Based Internet Marketing Website
There are some "standard" pages visitors expect to see, because they're now generally considered to be a "standard" part of every successful website. Some examples are:
1. Opt-in Offer
This is one of the very important element that all sites must have. Collecting visitors' e-mail addresses should be a top priority . Imagine that you have paid for advertisement to drive visitors to your site and if they are undecided to buy yet, would you let these targeted visitors slip away?
Your opt-in form should be on every page along with a compelling copy that gives visitors a powerful reason to share their contact information. This can be a targeted newsletter, free information, free gift (ebooks, reports), a survey or even a contest.
Having collected these e-mails will enable you to follow up on their visit and since they have opted in, you do not face prospect of being accused as a spammer. If you have read enough about internet marketing, you will know that many gurus says “the money is in the list” – your opt-in list. This cannot be more true and it has been proven time and again.
2. About Us
About us is a page to give your visitors an idea of who they are dealing with and a background of your site. This helps to establish trust with your customers.You can also include your Mission Statement here.
3. Contact Us
As the title suggest is the place where visitors can expect to find your address, telephone, fax and e-mail contact details. If you have different staff handling specific task, it will be essential to list their names and e-mail address too.
4. FAQ (Frequently Asked Questions)
You can always cut and paste to reply any queries you received (which you have answered in the past). Having FAQ also helps to reduce the amount of queries you need to reply as visitors can find the answers here. Hence, you slash your time spend to answer calls and/or e-mails from customers.
Many webmaster have now incorporate a forum as FAQ where more experienced user helps to provide answers on your behalf! You can check an example in Blogger Help.
5. Privacy Statement
With spamming fast becoming a problem, privacy on the Internet is a sensitive issue. You need to assure your visitors that you will respect their privacy (and you must adhere to it).
Your visitor need to feel at ease when you fill in your opt-in form or order form knowing that the information you collect will not be compromised.
Outline exactly what sort of information you collect from each visitor, what you do with it, who you share it with, whether you use cookies, etc.
The Direct Marketing Association has an easy-to-use Privacy Statement Generator at www.thedma.org/privacy/creating.shtml
Simply answer a few questions about your site, business, and marketing practices.
6. Acceptable Use Policy (or Terms of Service)
This is basically a page that outline the terms and conditions of your site.
Any legal statements, such as warranties or disclaimers should also be listed here. Check out established site such as Yahoo or Google to take a look by clicking on their “Terms Of Service” link for reference.
7. Testimonials
This is a very important sales tool that you can't afford NOT to include on your site. Testimonials are the best way to show the value of what you offer, through the words of real customers who benefited from your products. However, never use any fake testimonials.
8. Shopping Cart
A shopping cart is necessary when your website offers multiple products. A shopping cart will allow your customer to collect various products from your site until they're ready to complete their purchase and “check out”. There are many commercial shopping cart and you can run a search in google to find them. However, you can also consider using Paypal as your shopping cart. Paypal is free to use and you can find more information here.
Tuesday, April 24, 2007
Design a website that compels your visitors to buy.
If you want to design and build a website for your home based internet marketing business that will compel your visitors to subscribe, click and buy, you cannot afford to miss the step of planning.
The aim of planning is to develop a web site that is user-friendly and easily understood by your vistors. Your website have to look good but it is more important that they have to work! And therefore, planning your navigation and content is important.
One of the most common mistake that webmaster made is to jump right in and get distracted choosing nice colors and a fancy logo. What good is impressing people with the dazzle if they end up leaving without buying anything?
Before you even consider how your design will look, there are some basic design step you need to take.
You have to take note of a critical 10 seconds rule and ensure that the first fold of your web site (that's the first screen of your web site visible without scrolling) grab the attention of your visitors with a compelling benefit that persuades them to stay just a few minutes longer to find out what you have to offer.
So, don’t let unnecessary graphics, pointless Flash presentation, flashy banners, meaningless Mission Statements and unnecessary links get into the way.
50% of web sales are lost (according to market research from Gartner Group) because visitors cannot find what they are looking for and waiting too long for your site to load.,
Having said that, it is important to decide and plan what content and product images you will need to include. Make a list of all the content, products, and images you want to have on your site, as well as features like opt-in forms and search tools, and take an inventory.
In the next post, we will look at the necessary "Standard" pages that you need to include in your website.
Tuesday, April 17, 2007
Getting Ready to Build Your Website
In the past postings, we have discussed the 3 top rated web marketing solutions for you to start your home based internet business for free.
Before we proceed to talk about building the website, you need to have:
- Done your research to find your niche market
- Have a list of your keywords ready
- Found your products to sell
Having done the above, you will need to:
It would be great if you can include your keyword in your domain name. Try to keep the domain name short and put in a (-) instead of (_) between the words if your domain name is long. It would be easier to read and remember http://www.your-internet-solutions-company.com instead of http://www.yourinternetsolutionscompany.com right?
Having your keyword in your domain name may also help in your ranking in with the search engines.
- Register your domain name and finding a hosting company for your domain.
Next, we will look at the planning and formatting of the website as well as free tools that you can use to create your website.
Stay tuned.
Friday, April 13, 2007
World’s best internet marketing tools - FREE TRIAL
Dear Friends,
You are invited for a 100% FREE trial subscription for one of the world’s best
internet marketing tools for your online marketing home based business.
If you have been frustrated searching for FREE quality information that you can
use to build a successful online business, you must check out
"Secrets To Their Success"
If you haven't heard of "Secrets To Their Success" before, be prepared to be blown
away, because every month, they put together TWO extensive case studies of real people
like YOU who have created online businesses that make a minimum of $100,000 a year.
The business featured are real successful website owners who once are in your shoes.
Get to hear about the mistakes they made, and how they suggest YOU avoid them!
You should check it out. Like I said, it's totally FREE to try.
Here's the link to find out more:
"Secrets To Their Success" - FREE TRIAL
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