Why Opt-in form is so important

This is a follow up on my previous post about e-mail marketing.

Studies have shown that almost nobody buy from any website on their first visit. It take about 7 contacts before any sales can be made.

So, if you are counting on hits to make a sales, you need to re-think your strategy.

The simplest way is to create an opt-in form to offer visitors a free newsletter or a free report etc... Make a compelling opt-in offer so that your visitors will leave you their first name and e-mail address.

This is so important for you to continue to contact them with your follow up e-mails (remember you need about 7 contacts before any sale can be made). Use these follow up to build up trust and relationship with your potential customers.

After any sales, use the follow up e-mails as a form of customer service / survey to find out if they are satisfied with your products. More importantly, you can start promoting your back-end products as a satisfied customer is likely to buy from you again and again.

So, how can you not start collect those e-mail addresses ?

At this point, you may wonder how you can manage with all those chores of collecting e-mail addresses, managing them, sending out th e-mail etc....

I agree that this is time consuming and tedious......you should be spending time building and growing your business and not working your business.

The good news is you can put all these chores on auto-pilot and more information can be found here.