Stephen Pierce's Innovative Marketers, LLC is one of the final 2 companies
of 14 competiting for US$ 350 million Federal Government Contract.
By being in the final 2, Pierce and his team strategically maneuvered around companies 100 times its size to beat them decisively and to be 1 of the final
2 fighting it out to get the award.
In an exclusive interview with IMNewswatch.com, Pierce said :
"Many marketers fail because they are great tacticians and horrible strategist.
The difference between the business giants and the business ants is not systems, it's not processes....it's "strategy" and more specifically, "the ability to think strategically".
While systems and process are critical, we don't want to put the cart before the horse. The point is, strategic minds come up with superior systems and processes....sorry, it's not the other way around. Systems and processes don't make for superior strategy, they are results of strategy, not genesis of them".
You can find out more about Stephen Pierce at HERE and watch him Live on Channel News Asia.
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