Finding Your Niche Market

The first step before even thinking of any website is to do your research and find yourself a niche market.

The definition of a niche market here is to find a market that is searching for a solution to a particular problem that has very few websites offering the solutions.

You need to know that more and more people are searching the internet to research and find a solution to their problem. You probably do the same right?

One of the biggest mistake that many people made is to jump in to build a website without finding a niche market. It makes no sense to offer your product or services without knowing if there is a demand or the kind of competition that you can expect.

Therefore, finding a niche market is one of the first step towards a successful internet marketing business. I strongly urge you to spend some time on this.

The good news is that there are available tools on the internet where you can find out what people on the internet is searching for and the number of competing sites providing those solutions.

With such data in hand, you will be able to know the chances of success even before you build the website. Here are the 2 recommended tools for your research:

Yahoo! Search Marketing's Keyword Selector Tool(Free)

Wordtracker (Free trial available)

To start in Yahoo! Search Marketing's Keyword Selector Tool, click on the keyword selector tool on the right. You can simply type a keyword such as golf and the result will show you how many people have been searching on this term (indicating the potential size of your market).

Visit the sites listed to see the kind of solutions they are providing and keep tab of the amount that they are bidding for the keyword (which will come in handy when you start your pay per click marketing which we will talk about later).

However, I would prefer using Wordtracker as you can get a list of related keyword of your interest and also the number of competing sites that is existing along with a index (KEI) which indicate the viability of the keyword. You can also find out how much are the competing sites bidding for the keyword which I suggest that you keep tab on (which will come in handy when you start your pay per click marketing which we will talk about later).

Make good use of the free trial that is being offered here.

If you are wondering what keyword to start with, I suggest that you make a list of your interest or topic that you have great knowledge and passionate about.

So, good luck and have fun finding your niche market.

Yours truely,
Rance
Your Internet Solutions Company