There are some "standard" pages visitors expect to see, because they're now generally considered to be a "standard" part of every successful website. Some examples are:
1. Opt-in Offer
This is one of the very important element that all sites must have. Collecting visitors' e-mail addresses should be a top priority . Imagine that you have paid for advertisement to drive visitors to your site and if they are undecided to buy yet, would you let these targeted visitors slip away?
Your opt-in form should be on every page along with a compelling copy that gives visitors a powerful reason to share their contact information. This can be a targeted newsletter, free information, free gift (ebooks, reports), a survey or even a contest.
Having collected these e-mails will enable you to follow up on their visit and since they have opted in, you do not face prospect of being accused as a spammer. If you have read enough about internet marketing, you will know that many gurus says “the money is in the list” – your opt-in list. This cannot be more true and it has been proven time and again.
2. About Us
About us is a page to give your visitors an idea of who they are dealing with and a background of your site. This helps to establish trust with your customers.You can also include your Mission Statement here.
3. Contact Us
As the title suggest is the place where visitors can expect to find your address, telephone, fax and e-mail contact details. If you have different staff handling specific task, it will be essential to list their names and e-mail address too.
4. FAQ (Frequently Asked Questions)
You can always cut and paste to reply any queries you received (which you have answered in the past). Having FAQ also helps to reduce the amount of queries you need to reply as visitors can find the answers here. Hence, you slash your time spend to answer calls and/or e-mails from customers.
Many webmaster have now incorporate a forum as FAQ where more experienced user helps to provide answers on your behalf! You can check an example in Blogger Help.
5. Privacy Statement
With spamming fast becoming a problem, privacy on the Internet is a sensitive issue. You need to assure your visitors that you will respect their privacy (and you must adhere to it).
Your visitor need to feel at ease when you fill in your opt-in form or order form knowing that the information you collect will not be compromised.
Outline exactly what sort of information you collect from each visitor, what you do with it, who you share it with, whether you use cookies, etc.
The Direct Marketing Association has an easy-to-use Privacy Statement Generator at www.thedma.org/privacy/creating.shtml
Simply answer a few questions about your site, business, and marketing practices.
6. Acceptable Use Policy (or Terms of Service)
This is basically a page that outline the terms and conditions of your site.
Any legal statements, such as warranties or disclaimers should also be listed here. Check out established site such as Yahoo or Google to take a look by clicking on their “Terms Of Service” link for reference.
7. Testimonials
This is a very important sales tool that you can't afford NOT to include on your site. Testimonials are the best way to show the value of what you offer, through the words of real customers who benefited from your products. However, never use any fake testimonials.
8. Shopping Cart
A shopping cart is necessary when your website offers multiple products. A shopping cart will allow your customer to collect various products from your site until they're ready to complete their purchase and “check out”. There are many commercial shopping cart and you can run a search in google to find them. However, you can also consider using Paypal as your shopping cart. Paypal is free to use and you can find more information here.
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